快速公司:如何在拥挤的快速环境中竞争
As more premium content studios take FAST (free ad-supported streaming television) seriously and the number of channels grows, how can independent streamers compete with their more limited budgets and content offerings? 它不仅仅是寻找和专注于一个利基市场吗? 独立流媒体联盟 联合创始人Floris Bauer来自 火药 & 天空 还有蒂姆·威尔 裂纹 Connex discuss both their individual and collective strategies for surviving, 蓬勃发展的, 并通过 流媒体变得容易 马里昂·兰切特的视频 纽约流媒体.
Ranchet notes the initial reluctance of content holders to open their libraries and the increasing competition in the FAST landscape. She wonders how FAST channels can compete with big studios entering the FAST ecosystem.
一开始, 鲍尔说,, “I made the mistake of thinking that FAST was the new cable, and now I realize that you're not competing with the former cable channels because they were only 200 or 300 channels. 在这个世界上，你要和十万人竞争 YouTube, 推特, 抽搐，以及游戏渠道. 所以有更多的选择. 所以，你的渠道和品牌必须非常清晰.他概述了火药是如何 & 天空电视台已将其内容分为科幻类, 外星人, 以及超自然类别, 有不同的品牌名称和标志.
兰切特同意这一点，并在今天说, users need to be able to click through programming menus and understand immediately what they will get from a provider, 更具体地说, 更好的. “我们不是在寻找 网飞公司 在FAST之内，”她说. “所以我认为这是他们犯的错误之一.”
Ware emphasizes the issues with representation for independent streamers and why the 独立流媒体联盟, comprised of 15 independent streaming companies, is essential. “We're not owned by a big hardware manufacturer or media company,” he says. “And the challenges and opportunities that we face” need to be collectively addressed, which includes promoting a channel's value and preserving its business model, 分布的挑战, 以及测量问题.
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